Fintan Walton:
The other component to LTN as I understand is the concept of Business Fellows, so this is part of your network and how it all works hopefully to favor both the research institutes as well as the companies that engage LTN, so tell us a bit about the role of the Business Fellows?
Jolyon White:
When we started out we've realized that to stimulate activity between industry and academia what we had to do was to bring the right parties together what I said at the outside, now there is two sides to that get them together in the first place organize that, but also you have to lower the barriers between the two of them and you've got to remember the motivation of industry is largely and ultimately about shareholder value and profit, the motivation of an academic is much more complicated, it's about pay review, publications, research grants, it's not really about IP patenting, so they talk a different language, their motivations are different, their management structures are different, so what we thought we would do is first of all to find out what's going on in the department and to act as a catalyst we would select a number of academics from departments that we thought would engage with industry, we thought were right, we would take these individuals and we would train them to understand what motivates industry, in other words to be able to talk the language of industry, so when they are presenting a piece of technology don't tell me how complicated the technology is, tell me what problem it solves. If I am interested and I am an industry person I will engage with it, if I am not I leave it. So we took these individuals, we trained them we then retained them on a consultancy basis for half a day a week, we buy half a day a week of their consultancy allowance and in that half a day a week they help us understand who in the department wanted to engage with industry and with what, and also they then help their colleagues not just themselves their colleagues engage with industry, so we have 85 of these individuals on our books at the moment and these are the people who act as the conduits between the companies placing the enquires and their colleagues who have the expertise, sometimes it's the Business Fellow doing the deal themselves with their own research, because these are research active academics they are usually lecturers, senior lecturers, but usually what they are doing is they are helping their colleagues engage, so suddenly you have a department which has a window into a very large network of companies asking for solutions.