PharmaTelevision - Menarini’s Global Expansion

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Video title: Menarini’s Global Expansion

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As Italy’s largest pharmaceutical company, Menarini knows the value of strong commercial development. Here Cristiano Musso, Licensing Manager discusses the company’s expansion into Eastern Europe, Asia and Latin America, which helped to enrich their portfolio. He stresses the importance of a strong sales and marketing force and how crucial taking a step into the US markets will be for them.

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The secret of Menarini being a strong commercial organization.

Fintan Walton:

Hello and welcome to PharmaVentures Business review here in Mannheim, Germany. On this show I have Cristiano Musso who is Licensing Manager at Menarini.

Cristiano Musso:

Hello.

Fintan Walton:

Welcome to the show.

Cristiano Musso:

It's a true pleasure to be here with you today.

Fintan Walton:

Good. Cristiano Musso, Menarini is a very well known Italian Pharmaceutical company. Its a privately owned, family owned company obviously based in Italy its headquarters in Florence. Its got operation else where within Italy. Menarini is one of these Pharmaceutical company, mid size Pharmaceutical company that's survived over the last few years. The industry is changing dramatically and as we speak more or less. But the Menarini Pharmaceutical company has retained its position in fact its not just retained its position, its continuing to expand and grow. So what is it about Menarini that allows it to survive and be an important player still in the pharmaceutical industry?

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Cristiano Musso

Licensing Manager

Cristiano Musso joined Menarini in 1988 as a Sales Rep following medical training, from 1995 to 2005 he worked as a Field Force Manager for MenariniItaly. In 2005 he took on the role of European Coordinator in the Sales&Marketing department of Menarini International, a position he held until 2007. Most recently he has been working in the Menarini Business Development team as Licensing Manager.

Menarini

The Menarini Group is the world's leading Italian pharmaceutical company. It was founded in Naples, Italy, in 1886 and is committed to the search for pharmacological solutions for cardiovascular diseases, oncology, pain / inflammation, asthma and anti- infectives. Menarini's research activities are carried out through Menarini Ricerche, which deals with all R&D activities, from the creation of new projects up to the drug registration. It's Menarini Biotech follows the creation of a biotechnological drug from the very early stages of research, through to the pilot scale and up to industrial production. The Group's Menarini Diagnostics division is a health care company with a worldwide network of affiliates partners and distributors focused on diabetes, haematology, clinical chemistry, urinalysis, and immunology