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Reach Top Decision Makers in the Biopharma Industry

Winning Formula for 92% Message Recall Rates

The PharmaTelevision audience represents the top echelon of the biopharma industry – a truly exclusive group of decision makers who are shaping the very nature of our industry. Whether you wish to attract companies to your region, communicate your partnering needs within the industry, or promote your products and services, PharmaTelevision can deliver a high-impact solution that fits your budget. Our marketing experts will work with you to create a dynamic and powerful package to get your message to our viewers. Engage more than 11,000 Subscribers who actively watch PTV. Reach our global audience of C-Suite and Senior Executives.

Branding experts and leading information providers report that video advertising on internet television channels yield the highest Brand and Message Recall rates of all advertising media, far surpassing traditional media such as print advertising.

According to CNN's recent video advertising analysis, advertisers who combine their 30 second video advertising alongside an internet television programme, with a companion banner spot on the programme webpage, can achieve as high as 92% brand and message recall rates. Podtrac's April 2008 report says, "Audiences are paying close attention to internet show content and the embedded ads within them, greatly increasing ad effectiveness". The survey found a 73% increase in likelihood, on average, that a consumer would use/buy an advertised product after being exposed to an ad in this context.
PharmaTelevision® provides the three crucial elements for achieving a high-impact campaign with maximum brand and message recall. Your 30 second video ad will be embedded in heavily watched PTV shows which are followed by the top echelon of the biopharma industry – and your companion ad, running on the show page, will reinforce your message to this niche audience. Optimise your impact with an interview participant from your own company.

Contact Fiona Hosking: +44 (0)1865 784173 Fionah@pharmatelevision.com