Pharma Innovation in Action: Bruno Strigini, President Europe & Canada, MSD




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Video title: Pharma Innovation in Action: Bruno Strigini, President Europe & Canada, MSD
Released on: April 14, 2014. © PTV
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In This Episode:
    In this interview, filmed at The Economist Pharma Summit 2014, Fintan Walton talks to Bruno Strigini, President Europe & Canada, MSD.
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In this interview, filmed at The Economist Pharma Summit 2014, Fintan Walton talks to Bruno Strigini, President Europe & Canada, MSD. They discuss how the pharmaceutical industry has evolved over the past 10 years, particularly the need for product reimbursement and the necessity for the companies to demonstrate the value of products. They also discuss real world evidence and big data and the importance of this as the industry continues to move forward.
In this interview, filmed at The Economist Pharma Summit 2014, Fintan Walton talks to Bruno Strigini, President Europe & Canada, MSD. They discuss how the pharmaceutical industry has evolved over the past 10 years, particularly the need for product reimbursement and the necessity for the companies to demonstrate the value of products. They also discuss real world evidence and big data and the importance of this as the industry continues to move forward.
Bruno Strigini
MSD
Merck, Sharp & Dohme